Ciao. Ciao. Lemonade

For this project, I created a typographic identity for an alcoholic lemonade stand operating discreetly during a hockey event. My goal was to design a brand that felt playful and approachable while still carrying a sense of personality and intrigue. Using typography as the primary visual element, I developed a logo system that could adapt across a variety of applications. The final identity was applied to merchandise such as hats and tote bags, helping establish a cohesive and memorable presence throughout the event.

Brand Guide

Merchandise