Mockingbird Cocktail
For this project, I was tasked with creating the visual identity for a mocktail brand centered around inclusion, community, and celebration. My goal was to develop a vibrant and expressive identity that reflected the brand’s welcoming personality while standing out in a crowded market. Through bold color choices, playful design elements, and thoughtful typography, I crafted a visual system that emphasized accessibility and connection. The final identity captures the energetic spirit of the brand and provides a flexible foundation for future packaging and promotional materials..
Drink Container
For the four signature flavors Wild Berry, Lemon-Lime, Watermelon Kiwi, and Tangerine. I designed a series of cans featuring vibrant colors and flowing wave patterns. While each flavor was given its own distinct palette, the designs work together as a cohesive visual system. The playful packaging reflects the brand’s energetic and inclusive identity.
Box Design
Building on the can designs, I created box packaging that combined the vibrant wave patterns with a more structured and modern layout. The design balances bold visuals with clear product information, creating packaging that feels both playful and refined. By carrying the brand elements across multiple formats, the boxes reinforce a cohesive identity while remaining functional and easy to navigate.
